Spring Break Iceland '23
This is a 360 Spring Break campaign for Iceland that nobody asked for. But who wouldn't want to get drunk under rainbows in a volcanic jacuzzi? So a few of us freelancers made one anyway, calling on Spring Breakers to "Go Wilder" in one of the wildest places on Earth. Why? Because lots of people in Iceland are related and could use an influx of sexy spring breakers to mix things up. 
We had a billboard in Grand Forks, North Dakota (colder than Iceland), a :60 spot, website, social campaign with an Icelandic comedian, Change.org petition demanding a direct flight from ND to Iceland and a Bumble profile. Yes, it got press.
A billboard invited Grand Forks, North Dakota "the coldest town in America" to come to Iceland, where it's a balmy 4-degrees warmer in March.​​​​​​​

Instagram promoted post targeting North Dakota travel enthusiasts

Official Spring Break Ambassador in Iceland (@wheresmagnus) introduces himself.

Ambassador Maggi orients tourists on Icelandic culture and party traditions.

Concept & Copy // Peter Megler & Sara Becker
Art Direction & Video // Quinn Lindgren & Christian Laniosz
Video Voiceover // Alex May

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