Google // Heroes of Small Biz (NEW)
Small biz owners are like superheroes, battling incredible odds everyday.
For Google's International Small Business Week, we gave them the proper superhero treatment turning three unique stories into animated-action films from acclaimed director and animator Karin Fong of Imaginary Forces. All courtesy of Google Small Business tools.
A bombastic, cinematic trailer launched the campaign followed by the films.
Every superhero needs an anthem, so we enlisted multi-hyphenate hip hop artist Tobe Nwigwe to narrate the films and create a custom track, which he released on Spotify. Eight social creators joined as collaborators, adding sound design, musical riffs, and sharing a small biz they love.
Then we expanded our small biz universe, inviting people to nominate their own #smallbizheroes on our site. Ten of the nominated businesses won $10,000, while nominators won $500 to spend supporting their favorite small biz.
Role // Writer / Creative Director
Agency // Omelet