Disney Aulani Resort
The Villas at Disney’s Aulani Resort are designed for families. The brief was a "Full House" of messaging:
1) Highlight all of the villa’s features
2) Appeal to multi-gen families
3) Feature resort activities
4) Incorporate Disney characters
The challenge? Not making it feel like some big brochure.
So we turned Hawaiian legends into a series of short stories of a family enjoying all the homey comforts of an Aulani Villa over the course of a day for TV, social and pre-roll.
Role // Writer / Associate Creative Director
Agency // Disney
