Chevrolet // Malibu Eco
Chevrolet's Malibu Eco launch was all about fuel efficiency, and the many benefits of Chevy's eAssist technology.
Like powering your car at stoplights.
![](https://cdn.myportfolio.com/1b94a181-8cf0-4b3a-b56f-1ec1068aded5/e1e6e47d-cdb8-4b93-9e3c-73497171d6e6_rw_1920.jpg?h=236170723eef7c9338e00724e0158a6b)
"Charge" // Print
![](https://cdn.myportfolio.com/1b94a181-8cf0-4b3a-b56f-1ec1068aded5/cb077a3c-9c44-4fbc-a31e-39947079449d_rw_1920.jpg?h=e87e1b35be2fc30aef8e457a0db070d4)
"Battery" // OOH (eco-friendly reverse graffiti)
Role // Copywriter
Agency // Goodby, Silverstein & Partners