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Chevrole
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Malibu Eco
Chevrolet's Malibu Eco launch was all about fuel efficiency, and the many benefits of Chevy's eAssist technology.
Like powering your car at stoplights.
"Charge" // Print
"Feel That?" - TV
"Battery" // OOH (eco-friendly reverse graffiti)
Role // Copywriter
Agency // Goodby, Silverstein & Partners
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