Peter Megler ← All work
thinkLA — Idea Awards Gala

L.A.
Brandpocalypse.

The opening film for the thinkLA Awards Gala celebrated the LA ad industry, with brands running wild across the city’s landmarks.

Role
Lead writer
Agency
RPA
Characters
100+, each one animated
Award
ADDY Silver 2016
L.A. BrandpocalypseGala opener
The job

Open the biggest night in LA advertising. Get a room full of ad people to cheer for ads.

The idea

A surreal mash-up of local personalities, animated characters and brands, loose on reimagined LA landmarks. Over 100 characters, each created and animated one by one.

Then a manifesto

A second film. Animated type. Over 35 illustrated sequences, one for every line.

The manifesto

What if we...35+ illustrated sequences
Next up — Honda Racing
The fastest VO in sports →