Peter Megler ← All work
Honda — Brand campaign

Honda
Knows.

Mysterious potholes. Wolves. Sugar-high kids. You can handle it all. Even the unexpected.

Role
Lead writer
Agency
RPA
WolvesHero spot
The Brief

Honda designs every car and every feature with people in mind.

The idea

Whimsical slices of life. Real moments where the car already knew what you’d need.

The spots

Colorful
Paleo
Bear
Vision
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