Peter Megler ← All work
Google — Chromebook

Chromebook
Black.

Google launched the new Chromebook with a campaign built entirely on GIFs. Months later came Chromebook Black. The sexy, feature-packed, bad-boy alter ego.

Role
Lead writer
Agency
72andSunny
ProductivitySpot
The challenge

Same GIF-powered campaign. A darker, cooler machine. Make it feel like the original’s evil twin.

The process

More GIF hunting. More music arguments. These are the spots.

The spots

Battery
Lightweight
Next up — AOL
AOL Mobile →