Peter Megler ← All work
Self-initiated — Spring Break Iceland

Spring Break
Iceland.

A spring break campaign for Iceland that nobody asked for. A few of us made it anyway.

Webby Award winner: Best Weird Video
Webby Award winner
Best Weird Video
Role
Concept / Writer
Award
Best Weird Video
Made by
A few freelancers, for fun
Anthem :60
The pitch

Who wouldn’t want to get drunk under rainbows in a volcanic jacuzzi? We called on spring breakers to ditch cliché places like Miami and ‘Go Wilder’ in one of the wildest places on Earth.

The why

Lots of people in Iceland are related. They could use an influx of sexy spring breakers to mix things up.

The target

Grand Forks, North Dakota. Officially colder than Iceland in March. Four degrees colder, to be exact.

Go Wilder.

The whole stunt

A billboardin Grand Forks, ND, inviting “the coldest town in America” somewhere warmer. Iceland.
A :60 anthemand a full website at SpringBreakIceland.com.
An ambassadorIcelandic comedian Maggi (@wheresmagnus) taught tourists local culture and party traditions.
A petitionon Change.org demanding a direct flight from North Dakota to Iceland.

Print

Officially an unofficial, unsanctioned ad
Poster: So cool, it's hot. A Viking helmet surfaces in a geothermal lagoon.
So cool, it’s hot.
Poster: Naughty by nature. A naked man runs with Icelandic horses.
Naughty by nature.
Poster: It's a trip. A horse under the northern lights.
It’s a trip.

Out of home

Grand Forks, ND. It’s warmer here.
Spring Break Iceland billboard in snowy Grand Forks: It's warmer here.
The billboard, on DeMers Avenue in Grand Forks

Cultural Diplomacy

Official Spring Break Ambassador in Iceland @wheresmagnus introduces himself.
Ambassador Maggi introduces Icelandic culture and party traditions to tourists.

It got press

Muse by ClioIs Iceland the hottest spot on Earth for spring break? →Grand Forks HeraldA ‘quirky side project’: freelance advertisers tout Spring Break Iceland in Grand Forks →Local TV — KVLY 11 Valley News LiveWatch the segment →Change.orgThe petition →
Visit SpringBreakIceland.com →

Credits

Concept / Writers
Peter Megler, Sara Becker
Art direction & video
Quinn Lindgren, Christian Laniosz
Voiceover
Alex May
Next up — Delta Faucets
Raised in a barn →