Peter Megler ← All work

Social Work

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Creator collabs, social-first campaigns and series built for thumbs.

Google — Heroes of Small Biz

Tobe Nwigwe made the anthem. Then creators built the sound: an Emmy-winning foley artist, musicians on the score, and shout-outs to the small businesses they love.

TikTokReelsCreatorsSound

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Heroes of Small Business trailer — The trailer

Tobe Nwigwe recording — @tobenwigwe: behind the anthem

Foley artist dropping seeds — @reelfoleysound: seeds drop for Foot Print Farms

Charlie Scooke making animation sounds — @charliescooke: animation sounds, made by hand

Christian Locke on guitar over the film — @christianrlocke shreds the score

Karsten Belt on saxophone — @karsten.belt adds the sax

Marcin on acoustic guitar — Marcin riffs on the theme

Patrick Starrr with Chef Barb — @patrickstarrr nominates Chef Barb

Denny's — Open for Anything

24 creators built the menu. Their posts sold it.

TikTokInstagramCreators

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@enkyboys · 1The intro

@enkyboys · 2The dish: Get That Cookie Dough Pancakes

@enkyboys · 3The creator card

@eltheegg · 1The intro

@eltheegg · 2The dish: Jala-Bac Burger

@eltheegg · 3The creator card

Albertsons — Sincerely, Food

The love letters, cut for the feed.

ReelsTikTok

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Sincerely, Chocolate Chip Cookies

Sincerely, Cheesecake

Sincerely, Corn

Sincerely, Cheeseburger

Sincerely, Baby Banana

Let your ice cream do the melting.

Sincerely, Frozen Waffles

Delta Faucet — Farmhouse Sink vs. the farm

Farm junk vs. one very calm sink.

ReelsDemos

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Sink vs. Tractor Parts

Sink vs. Carburetor

Sink vs. Horseshoes

UCLA Health × Lakers — Laker for a Day

Patients get the full Lakers treatment. Their stories run on the team’s own feed. Tap a story to swipe through it.

InstagramVideo@lakers

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Laker for a Day: Cynthia and Everett — Cynthia & Everett: the stranger whose kidney was his match

Laker for a Day: Rachel Tatem — Rachel Tatem: an aerialist, back in the air

Laker for a Day: Ethan Curtis — Ethan Curtis: beat lymphoma, back on the football field

UCLA Health — The Playbook

Kevin Love and UCLA athletes on the habits behind the game. A four-part series.

ReelsSeries

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The Playbook, episode 1 — EP 1: Mental health & mindset

The Playbook, episode 2 — EP 2: Vulnerability & leadership

The Playbook, episode 3 — EP 3: Daily routines & lifestyle

The Playbook, episode 4 — EP 4: Movement & longevity

Numbers

107%Ad recall over platform benchmarks — Denny's

2.4MCreator meals sold — Denny's

5M+Creator views — Google Heroes of Small Biz