Peter Megler ← All work

Miller High Life

Miller
High Life.

Sometimes beer is just beer. It ain’t that complicated.

Role
Writer
Agency
Saatchi & Saatchi

The joke

Fancy beer ads all read the same. Premium this, hand-crafted that. So we trolled them with Mad Libs. Fill in your own pretension.

Miller High Life. Not that complicated.

The ads

Mad Libs ad: A delicious (mollusk name) and (exotic fruit) ale brewed by (EU country) settlers — Settlers

Mad Libs ad: Unanimously voted beer of the (time increment) by a distinguished panel — Festival

Mad Libs ad: Specially bottled in (non-primary color) tinted, hand-blown glass by (reclusive mountain region) monks — Monks

Next up — Fantex