Self-initiated — Limonchilla Liqueur

Limonchilla.

A pandemic experiment gone awry.

Role
Creator / Lemon shredder
Logo design
Megan Penmann
Made in
LA, during lockdown

How it started

Visiting friends around LA during lockdown, I noticed a lot of them had lemon trees. I’d always wanted to try making limoncello. Now I had the time.

What happened

People liked it. I bottled it. Branded it. Limonchilla was born. Handcrafted from LA neighborhood lemons (sometimes oranges) by the mysterious Don Chilla. A chinchilla who loves to chill with an icy ’cello.

Honest result

The follower count was meh. The collabs and Insta-goofery were worth it.

Let’s get weird.

The label

Front and back. Don Chilla signs every bottle.

Limonchilla labels, front and back, with Don Chilla the chinchilla — “Life is best served chill.” Batch #9, Ortiz trees, Palms, LA.

The goods

A bottle of Limonchilla and a glass with lemon and rosemary on a striped beach towel — Serve chill.

Insta-goofery

A mantra for life. A mandatory for your ’cello.

Roadies chillin’ backstage, Coachella ’83.

Don Chilla’s lemon-slice rain shower spa.

Freak it up this Halloween. DM for deets.

The gender-bending blend. Out now.

Let’s get weird.

Peter, masked, holding up a bottle of Limonchilla — Hand delivered. Lockdowns be damned.

Next up — Self-initiated

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