Heroes of
Small Biz.
Small business owners fight impossible odds every day. We gave them the superhero treatment.
Stand out in a crowded category during International Small Business Week. Talk to owners and customers at once. Show what Google’s tools can do.
Small biz owners are superheroes. They battle rent, supply chains and giant competitors with no budget and no sidekick. Nobody treats them like it.
Treat them like heroes. Literally.
Three real stories became a three-part animated series, directed by Karin Fong of Imaginary Forces. A cinematic trailer kicked it off. Google’s tools were the superpowers.
The films
3 heroes / 3 origin storiesEvery hero needs an anthem.
Multi-hyphenate hip hop artist Tobe Nwigwe narrated the films and made a custom track for the campaign. He released it as a single.
Social creators were invited to collaborate on the films, and each shouted out a small biz they love.
Then the universe got bigger
People nominated their small biz heroes. Ten won $10,000 each. The site doubled as a door to Google’s tools.
$500 each, to spend at their favorite small biz. The money stayed local.