Peter Megler ← All work
USA TODAY — Cannes Lions

#GetNaked
At
Cannes.

A panel at Cannes about the raw truth between agencies and clients. It needed people in the seats. So we told Cannes to get naked.

Role
Lead writer
Agency
RPA
#GetNakedAtCannesPromo film
The panel

“The Naked Truth: An Unadulterated Look at the Agency/Client Relationship.” Built on a USA TODAY survey of brand and agency leaders.

The job

A mini-campaign to fill the room at the Cannes Lions Festival of Creativity.

The campaign

The Naked Truth site: six ad people, naked, eyes barred
getnakedatcannes.com
T-shirt: I got naked at Cannes
The souvenir.

The findings, dressed up

140+ agency and brand leaders. Anonymous. Brutal.
Infographic of the USA TODAY and RPA survey on agency/client trust
The Naked Truth infographic

It got press

Fast Company, Campaign, Marketing Week, Mediapost and more
Press list: Fast Company Co.Create, Campaign, Marketing Week, Mediapost, Strategy, Mediabistro, Adrants and more
The press roundup on getnakedatcannes.com
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