Peter Megler ← All work
Denny’s

Open for
Anything.

America’s Diner needed Gen Z. Without losing the regulars. So we handed them the menu.

Role
Creative Director / Writer
Agency
Anomaly
Open for Anything lineup: Get That Cookie Dough Pancakes with @es_jenny_solares and @enkyboys, Jala-Bac Burger with @paqjonathan and @eltheegg, Clearly Very Fruity Pancakes with @callmebelly and @mattheperson
The brief

A ‘social first’ campaign to relaunch America’s Diner. Win a younger, multicultural audience without alienating the core.

The insight

Denny’s has been open 24/7 forever. Gen Z lives by “Do you.” Same idea. Always open, to anyone, for anything.

The idea

24 creators. 12 pairs. Each pair co-created a dish with Denny’s culinary team, then named it. Food, fashion, gaming, music and comedy creators, matched by personality. The dishes ‘dropped’ nationwide on 2.24. A nod to open 24 hours.

Open For Anything.

01: Jala-Bac Burger

@paqjonathan + @eliseosafo
Creator intro: @eliseosafo
The tease
Launch day
Work that bacon

02: Get That Cookie Dough Pancakes

@enkyboys + @es_jenny_solares
Creator intro: @enkyboys
The tease
Launch day
Peas & carrots

03: Clearly Very Fruity Pancakes

@elliottnorris + @mattheperson
Creator post: @mattheperson
The tease
Launch day
On set with @elliottnorris

What it did

Sources: Influential, Nation’s Restaurant News
1.6M
Additional restaurant visits
2.4M
Creator meals sold
24
Creators / 12 menu drops
107%
Ad recall over platform benchmarks
Next up — Self-initiated
Spring Break Iceland →